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ClickTale is designed to help website owners learn more about their site and how visitors use it. The tools available provide in depth information about website performance and how users interact when the view various pages on a site. Users can observe conversion funnels to see what draws users in and at what point they tend to move away from the site. Visitor activity can be closely monitored using mouse tracking. This feature monitors mouse movements, clicks, keystrokes and scrolling activity in real time. ClickTale allows website owners to scrutinize visitor activity on their site to discover weaknesses and strengths in design or content.

ClickTale was founded in June of 2006 by Arik Yavilevich and Tal Schwartz. Based in Ramat Gan, Israel, the ClickTale team includes Vice President of Business Development Sharon Magen. Yavilevich is the current CTO and Schwartz is the CEO. The site received funding in 2007 and has grown significantly in recent years. ClickTale earned a place as one of Red Herring’s top 100 most promising companies in Europe, the Middle East and Africa in 2008.

There are many applications that provide website analyzing and monitoring services. ClickTale stands out because of the amount of detail provided by the available tools. Users can actually see website visitor activity right down to mouse movements and keystrokes. Other tools help site owners observe problem areas where visitors may be dropping away. Email campaign tracking features are also available for a full spectrum of online business monitoring services.

The ClickTale website offers an attractive purple and gold color scheme and a well organized layout. The design is colorful, but professional with a white background and stylish screenshots depicting the various features. The features themselves are very easy to use. ClickTale users can actually observe the mouse movements of users’ right on their site through mouse tracking. Clear and concise page reports also make it easy to review data and make decisions about site changes.

Site owners can join ClickTale by clicking on the gold “Plans and Pricing” button along the right hand side of the homepage. The user must choose from one of the available plans by clicking the gold and purple “sign up” button that corresponds with their chosen plan. After doing so the user is taken to the registration form. The form asks for a full name, email address (which will be the user’s ClickTale username), password, phone number and preferred subscription length. After checking the terms of use and privacy policy agreement check box, the user can submit the information using the “Create New Account” button at the bottom of the form.

ClickTale users are given the option of four membership plans. The Free plan includes up to 400 recorded page views per month as well as limited playback options. The Bronze plan runs about $100 per month and includes three months free. This plan upgrades to include 20,000 recorded page views per month, full playback options, and recorded HTTPS pages. The Silver plan costs just under $300 per month and allows up to 80,000 recorded page views and downloadable recordings. The most expensive plan is the Gold membership. This plan costs just under $1,000 per month and upgrades to include 300,000 recorded page views per month and priority customer support.

ClickTale is ideal for website owners who are serious about monitoring their site. The application includes many valuable features, however the price is a little steep for a start up or small site. There is a free membership option, but this is very limited.

• Review visitor activity on websites
• Read page activity reports
• Observe and replay detailed visitor activity
• Download activity recordings (with specified memberships)
• Choose from four membership plans or a fifth customizable plan

ClickTale video

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